For connoisseurs, Barack Obama’s fundraising emails for the 2012 election campaign seem just a tad forlorn—slightly limp reminders of the last time ‘round.
Four years ago at this time, the early adopters among us were just starting to get used to the regular flow of email from the Obama campaign. The missives were actually exciting to get, because they seemed less like appeals for money than a chance to join a movement.
Sometimes they came with inspirational videos from Camp Obama, especially the volunteer training sessions staged by organizing guru Marshall Ganz. Here’s a favorite of mine, where a woman invokes Bobby Kennedy and Cesar Chavez and says that, as the weekend went on, she “felt her heart softening,” her cynicism “melting,” her determination building. I remember that feeling, and I remember clicking time and again to send another $50 off to fund that people-powered mission.
None of us gave $50 hoping for a favor. Quite the opposite. You gave $50 hoping that, for the first time in a long while in American politics, no one would get a favor. And the candidate, it must be said, led us on.