January 12th, 2012
utnereader

“In 2012,” writes Greg Beato for The Smart Set, “Ronald McDonald is essentially a clown without a country.” Beato is referring to the rapid modernization of the McDonald’s fast food restaurant chain, which has abandoned the primary-colored, dine-n-ditch, gee-whiz simplicity of its past and embraced chic aesthetics, comfortable ambiance, and more sophisticated flavors. As a symbol of McDonald’s garish past, Ronald is being left by the wayside. Quips Beato, “Amidst the sleek walnut paneling and modernist dining chairs, however, the chain’s longtime mascot looks less like a crown prince than a red-headed stepchild.”

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Not right, not left, but forward thinking, Utne Reader combs the alternative, independent, and digital press for thoughtful journalism, artful storytelling, and emerging ideas.

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