Paris-born, London-based artist Noemie Goudal’s photography is rooted firmly in the creation of what many have coined “conception volumique,” a phrase borrowed from design production to refer to site-specific sculptural installations that render unclear whether it is the location, installation, or image that is the artwork itself. Across various photographic series, Goudal frequently works with large-scale paper backdrops, juxtaposed closely with the existing landscape and blurring the bounds of the real and the fictional. (via Designboom)