British economist Tim Jackson, author of the 2009 book Prosperity Without Growth, explains in a Q&A with OnEarth executive editor George Black that this previously unmentionable notion is gaining currency even among some forward-thinking business leaders:
You say in your book that “questioning growth is deemed to be the act of lunatics, idealists, and revolutionaries.” Is that more true or less true now than when you wrote it in 2009?
Both. It’s more true in the sense that there’s a ferocious backlash against those who question the quasi-religious fervor about getting growth back. But at another level there’s this really interesting thing going on, with a whole spectrum of people beginning to question the assumption that it’s desirable, from ordinary people who have always been uncertain about why things must expand indefinitely to groups that have previously been obsessed with the idea of growth, like the World Economic Forum in Davos. It continues to surprise me that my book has had such resonance among business leaders. I was trying to say that it’s a real dilemma to structurally reorganize your economy. This isn’t an easy thing, and there are no off-the-shelf solutions. But we have to go into that place, no matter how dark and counterintuitive it seems. And I think that’s something the more visionary CEOs respond to, actually enjoy to some extent.